ABOUT US

Welcome to UNNE, where passion for Chinese pop culture and creativity collide to bring you a world of delightful experiences! We are thrilled to introduce ourselves and embark on this exciting journey with you.

Founded in 2021 by a group of devoted Chinese pop culture enthusiasts, UNNE was born from a shared love for the vibrant world of IPs such as MDZS, TGCF and more. Our mission is simple yet ambitious - to offer you an extensive range of official licensed goods from your favourite Chinese IPs. Each product we showcase is carefully curated to ensure authenticity, so you can indulge in your fandom with confidence.

But that's not all! At UNNE, we take immense pride in promoting high-quality cultural and creative brands. One such brand we adore is Piececool, renowned for its craftsmanship and innovation. We believe that every piece of art tells a unique story, and we are dedicated to bringing you products that are not only aesthetically pleasing but also meaningful.

Ah, Stationery - a world of wonder and creativity in itself! We are head over heels in love with stationery products, and you will find an array of charming and functional items that will ignite your creativity and help you express yourself in the most delightful ways.

Every brand featured at UNNE undergoes a meticulous selection process. We are passionate about originality, creativity, and uncompromising quality. Each product we offer has been handpicked with utmost care and attention to detail, ensuring that you receive nothing but the best.

Now, let's talk about our name - UNNE, which stands for Unnecessary Necessity. We find beauty in the seemingly unnecessary, for it is often these little joys that brighten our lives and bring us closer to our favourite stories, characters, and memories. We hope that browsing through our collection will ignite a spark of excitement in your heart and that you will find that one special product that feels like an essential part of your life.

Thank you for joining us on this adventure. We are here to serve you, our cherished community of pop culture enthusiasts and lovers of creativity. So, dive in, explore, and make yourself at home in the enchanting world of UNNE!